Let's talk

Marketing and Growth Specialist

Great products deserve to be found.

I'm Minahil Ghaffar, a B2B marketing and growth specialist. I build the campaigns, events and communities that turn attention into audiences, and audiences into pipeline.

Let's talk → Résumé → LinkedIn
Market Pro, a subsidiary of Programmers Force · Core client: Shufti Scroll

At a glance · Core client Shufti

What my work for Shufti has delivered so far.

$400k+

Pipeline influenced through events & community

40+

Events run: webinars, tradeshows, roundtables, podcasts

2,000+

Event registrations generated

400%

LinkedIn & community growth across five platforms

Employed by Market Pro, a subsidiary of Programmers Force

01 — Mission

Great products don't sell themselves. The right people need to find them, trust them and act on them.

I close the gap between a strong product and the market it deserves. I build the campaigns, events, communities and outreach that give products visibility, credibility and a steady flow of opportunities.

  • FindCampaigns
  • TrustEvents
  • ActCommunity

02 — What I do

Three ways I grow a business.

Keep scrolling →

  • 01
    Campaigns that build pipelineLinkedIn, email and partner channels, aligned with sales
  • 02
    Events people rememberWebinars, tradeshows, roundtables and podcasts, run end to end
  • 03
    Communities that compoundPartnerships and community growth across five platforms
01

Campaigns that build pipeline

Multi-channel B2B campaigns across LinkedIn, email and partner channels, built with sales so every touchpoint moves buyers closer to a conversation.

  • LinkedIn & email
  • ABM sequences
  • Lead nurture
  • HubSpot reporting
02

Events people remember

Webinars, industry tradeshows, executive roundtables and podcasts, run end to end: positioning, promotion, the day itself, and the follow-up that turns attendees into meetings.

  • Webinars
  • Tradeshows
  • Roundtables
  • Podcasts
  • Post-event follow-up
03

Communities that compound

Strategic partnerships, partner and email outreach, and community growth across five platforms, so the brand is present wherever buyers learn and talk.

  • Partnerships
  • Co-marketing
  • Partner outreach
  • Community management
Minahil Ghaffar at her desk in a modern office, wearing a taupe blazer

Minahil Ghaffar — B2B Marketing & Growth Specialist

03 — Story

From words to pipeline.

Chapter 01 · March 2024 – July 2025

The Writer

Content Marketer · Market Pro

I began in content marketing at Market Pro, writing SEO content, whitepapers and buyer guides for RegTech products like Shufti, AML Watcher, The KYB and Media Watcher. That's where I learned to make complex B2B products make sense to the people buying them.

Chapter 02 · July 2025 → Now

The Growth Specialist

Marketing, Growth & Event Specialist · Market Pro

I moved into a broader growth role at Market Pro, dedicated to our core client Shufti, a global identity verification company. I lead event and community marketing across webinars, tradeshows and podcasts, run multi-channel campaigns on LinkedIn and email, and manage strategic partnerships through HubSpot.

Chapter 03

The Revenue Partner

I work side by side with sales, product and partnerships, so marketing isn't a cost centre. It shows up in pipeline.

Chapter 04

The Foundation

BS Economics & Finance, Gold Medalist, 3.91 CGPA. It gives me a commercial, numbers-first view of growth and a real understanding of the FinTech market I work in.

04 — How I work

Attention → Audience → Pipeline.

01

Attention

Content, campaigns and podcasts that put the product in front of the right buyers.

02

Audience

Events and communities that turn one-off attention into relationships and trust.

03

Pipeline

Partner outreach, follow-up and sales alignment that turn trust into qualified conversations.

  • HubSpot
  • LinkedIn
  • Email
  • Substack
  • Medium
  • Quora
  • X
  • Webinar platforms
  • Tradeshows

05 — Case studies

Selected work.

40+Events
Events

Shufti webinar, tradeshow & roundtable program

Challenge
Put Shufti in front of senior fraud, compliance and identity leaders in a crowded RegTech market.
What I did
Ran 40+ webinars, tradeshows, executive roundtables and a podcast end to end: topics, promotion, the event itself and follow-up with sales.
Result
2,000+ registrations · 15+ meetings booked · presence at SBC Summit Lisbon, ICE Barcelona and London Tech Week
$400k+Pipeline influenced
Campaigns & partnerships

Multi-channel pipeline & co-marketing campaigns

Challenge
Turn event and content attention into sales conversations, not just impressions.
What I did
Built LinkedIn, email and partner-channel campaigns with sales, ran co-marketing with partners and tracked outreach in HubSpot.
Result
$400k+ pipeline influenced · 10+ co-marketing campaigns
400%Community growth
Community

Five-platform community growth

Challenge
Keep the brand present wherever compliance buyers learn and talk, between events.
What I did
Grew content-led communities on LinkedIn, Substack, Medium, Quora and X, with thought leadership built around each campaign.
Result
~400% LinkedIn & community growth across five platforms
Projects at Market Pro ShuftiAML WatcherThe KYBMedia Watcher

06 — Event portfolio

On stage, around the world.

LisbonLondonBarcelonaBerlinCopenhagen

Selected events · Oct 2025 – Oct 2026 · Click any event to open it

Every one run end to end.

See every event on shuftipro.com ↗
20 events

    07 — Let's talk

    Let's make your product impossible to miss.

    Hiring for growth, events or community? Planning a launch, a webinar series or a partnership? Let's talk.

    Let's talk → LinkedIn →

    +92 317 485 7370

    LinkedIn: linkedin.com/in/minahil-ghaffar-396aa719a ↗

    Copied ✦